While the latest stunt could be an attempt to publicise her life on her own terms after living in a fishbowl where overexposure is the norm, the cynic’s view is that it is probably another example of her ambitious appetite for monetising her most intimate moments.
However, when her unravelling relationship subsequently formed the subplot to her autobiographical documentary Katy Perry: Part of Me, she made $32 million. It’s a familiar feeling for Katy Perry whose marriage and divorce to Russell Brand became tabloid fodder. With a heightened profile, you are often under constant public scrutiny and your private matters play out in public for all to see. Hypervisibility is already part and parcel of the celebrity lifestyle. The 24-hour live stream allowed for four days of uninterrupted access and included a star-studded lineup as carefully selected celebrities dropped by for conversations with the pop star. So to coincide with the Witness album Katy Perry launched her own version of Big Brother for her Kat圜ats with only one contestant – her. Social media has become increasingly important to musicians as their fanbases crave proximity to their favourite stars and there is a pressure to be relatable. As each live camera focussed on a different angle of the sleeping musician I wondered what the hell I was watching and more importantly, why? The WTFs continued with her piece de resistance: Witness World Wide – I suppose the At 4:30 am her face creases slightly as she touches her nose and settles back into a peaceful slumber. Why is she making so many wacky noises on Ellen? What are those dance moves with Migos? Who is this random kid in the backpack with the shit moves on SNL? Each promo appearance was a spectacle more peculiar than the last. Pixie cut in tow, the ultra-relatable part-Katy Perry, part-Miley Cyrus hybrid was being wheeled out everywhere. Reinvention has become a requirement for any new album, and so fittingly we’ve seen the singer don a whole new persona. “That's how I see, and that's how I witness you and that's how you witness me.”įor the past month, we’ve seen a whole lot of Katy Perry, but it has become increasingly difficult to understand exactly what we are watching.
“Music has allowed me to travel, which has reeducated my mind and changed my perspective on so much, so my education and my consciousness comes from my voice,” she explains on Jimmy Fallon. The artwork shows the singer with her eyes closed and covered, her mouth open wide, with a third eye popped firmly in the centre. The analogy of witnessing, viewing and sight seeps through the whole record and the unusual rollout of the album.
“Can I get a witness?” sings Katy Perry on the title track of her fifth studio album.
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